MartensOS is an autonomous intelligence layer for board-level oversight. Competitive tracking, financial monitoring, and strategic KPIs that run 24/7 so the board walks in prepared.
View Board Dashboard →Board members juggle committee responsibilities across audit, remuneration, and nomination. They parse quarterly decks, analyst notes, and competitor filings. Most of this intelligence is stale by the time it reaches the boardroom.
Daily automated tracking of competitor pricing, product launches, marketing moves, and social sentiment across Birkenstock, Timberland, and the rest of the heritage footwear landscape.
DTC mix tracking, regional revenue splits, margin trends, and Levers for Growth KPIs. All consolidated into one view.
Social listening across punk, indie, and streetwear communities. Sentiment analysis on the channels that actually drive brand culture.
Automated pre-meeting briefing packs with financial summaries, competitive context, and strategy progress. Ready before you are.
Americas wholesale revenue fell 20% in FY25, but H2 showed just −2.4% YoY decline. MartensOS monitors the recovery trajectory and channel performance week by week.
DTC hit 64.8% of group revenue in FY25, up from 52% in FY23. Track the channel shift in real time, not quarterly.
Moving beyond the 1460 and 1461 means tracking new category performance. Boots were 71% of FY25 revenue, up from 69%. That number needs to change.
MartensOS runs autonomously. Every day it tracks, analyses, and reports. The board walks in with intelligence that's hours old, not months.